The Pros and Cons of Digital Publishing – Part 2
In this second part of our blog on digital publishing we will be mostly concentrating on the disadvantages that are connected with this form of publishing compared with the old traditional ways.
There is no doubt that some printed formats of magazines are almost like an art form. Fashion and designer magazines are a great example of this. Many people keep each and every edition in a glossy library to look back on and enjoy actually holding the physical image in their hands.
Think of all the passionate and avid readers of Marvel and DC Comics that would only collect the physical printed options of their favorite periodical. First editions change hands for considerable amounts of cash, this is simply not the case with the digital option. Things on the internet are rarely read twice by the same person, it is a once looked at medium.
Marketing Can Cost
It is true that distributing material digitally is cheap, but the cost of marketing digital material can be extremely high. Digital marketing takes high technical skills that only professional companies can really undertake.
Your digital material can only be seen if people can find it, and this means it must be easy to find by search engines such as Google and Bing. For the search engines to find your material you must go through many technical procedures so that it appears on the front page of any searches.
Digital readers are notoriously fickle, if it is easier to find another site with similar material on it then they will discard yours and read the alternative. The digital reader does not have as much brand loyalty than somebody who deliberately goes out and buys a magazine or newspaper.
With traditional forms of publishing some of the more famous of the periodicals have an air of authority about them, rightfully or not. One thing is for certain a glossy magazine in print is certainly from an institution that has money behind it.
On the internet a digital magazine can be a one-man band, being produced out of a garage somewhere. Now being rich and famous does not automatically mean that everything you see in print is authentic and true. But large periodicals that have been around for a considerable time are far less likely to infringe on copyright. Most of such published periodicals have a large legal team behind them which assures they comply with regulations.
Anything that is published on the internet is open to being plagiarized, more so than the printed word. A great deal of authors are bothered about this and are worried that the copyright protection will not be as great than in printed format.
Electronic publishing in a way does open the doors for people who want to copy your work. If not word for word but in style. It is a lot easier to copy and paste something electronically than having to write it out all over again. In summary digital publishing has far more benefits than drawbacks and this equation will only get stronger in the future.