We all know the benefits for fledgling authors to self-publish their first book, but what about established editorials using digital publishing for their main format? With the incredible rise in the internet came also an upsurge in electronic publishing.
Many popular and established periodicals saw a downturn in popularity for their printed format, as more and more readers simply got their information by clicking on their keyboards. So it was a natural progression for popular magazines and tabloids to make their editions in digital format also. In this blog we look at the pros and cons of digital publishing and why it is here to stay.
Everybody now has access to the internet, either via their computers, or mobile devices such as phones and tablets. And therefore, any published material can be made widely accessible via the web, and instantly too.
This does not mean that you cannot sell your periodical, there can still be sign-in protection that has to be paid before access is granted to a particular site. But mostly the revenue is offset with increased advertising, as by going down the digital publishing route you will vastly expand your readership numbers.
The biggest benefit of publishing digitally is that of low cost. As a publisher there is no need for expensive printed matter to be produced and then point of sale outlets funded to sell this printed format.
Also, the cost of setting up a digital studio is far cheaper than owning your own printing factory and everything that entails. Staff levels can be kept to a very minimum and distribution costs are a fraction of physical magazines or newspapers, where a fleet of expensive delivery trucks are needed to distribute the printed matter.
Friendly to the Environment
By not using reams of paper to print on, digital publishing is far more Eco-friendly than traditional printing and publishing. There are not sways of forestland harvested for paper, leaving the balance of the Ecosystem in a precarious state.
Plus, also with traditional printing methods there is a great deal of wastage. There are many reels of paper wasted in the printing process, a first copy is printed, proofread and then a final edited copy printed after.
The quality of electronic material is of a consistent and very high quality, and this can include different mediums not available to traditional printing such as videos, interactive comment, graphics and live links. A quality digital magazine captures the reader’s attention in many ways and not just by a printed format.
Easy to Update
Another huge advantage of digital publishing is the ability to almost update the material instantly. This cannot possibly be the case with traditional publishing, as when the material is printed it cannot be altered or changed. This means as soon as it is printed it is already out of date.
In part two we look at the disadvantages of digital publishing compared to its traditional format, as you can expect there are not many but there are quite a few key cons that can affect readership and level of revenues.