Writing a great book is only the beginning of the journey as an author. Most often the best of authors are not able to get the highlight they need because they haven’t done the right things for people to buy their book. The most important part of a book is the cover. And yes, everyone always judges a book by its cover. The proverb is dammed; the book cover makes all the difference. Even the most avid readers look at the book cover at first. The book cover is like the face or a great book. Sadly, we live in a society that if the appearance is not great, then no one even bothers to look at the inside.
So, you have probably written a book, and you have found that self-publishing is the way forward for you. You might have already hired a marketing team and an editor to help with the other vital aspects of the book. When coming to the cover of the book, the decision on the cover is essential. What is even more critical is the designer you are working with and no, not any designer will be able to help you get an award-winning cover.
There are different things you will need to consider when choosing a book cover designer. Here are tips that will help you make the right decision.
- Experience – The first thing you want to look for is the experience that the designer has in designing books. While it might not be rocket science creating a book cover to match size, the knowledge that the designer has with working with authors is essential. Many designers make mock-ups of book covers and insert them into their portfolios. These samples don’t mean that they have worked with the author. So, make sure you find out who the authors or publishing agencies they have worked with are.
- References – Always do a reference check when working with a book cover designer. You want to speak to other authors and see what they have to say about the designer you are working with. Unless you know exactly what you desire, and you find a designer who will do precisely that, you will be treading on unknown territory if you work with someone who does not have the experience of working with an author. Authors are a special breed and to be able to translate your ideas requires some logical and creative sense. Designers are completely creative and less rational. Only a handful can be both. Therefore, make sure you speak to the references that they can provide.
- Pricing – The more experienced the designer is, the pricier they are. However, you should realize that you cannot be penny wise pound foolish when it comes to working with a great cover designer. If they have designed award-winning covers, then that’s the one you want to work with. After all, they are going to be the reason, and your book gets picked up in the first place.
- Finding the Right One – You can look up the covers of books that you like and see who the designer is. Most often, the publishing houses that publish the books have their in-house designers and don’t release the name. However, if you find self-published books, you will find the name of the designer to work with.